What Are Google Panda And Penguin?
July 25, 2016
When most people think of words like panda and penguin they get images of cute animals in their head . The reaction is different among people in the search engine optimization business. Some have positive reactions while others practically start to break down. Those two words can represent big profits and countless hours of work lost in just a matter of days. If you are just getting into SEO you need to know about Google Panda and Penguin and what they represent.
Both terms are codewords for updates to Google’s algorithm. They specifically refer to large changes that significantly affected rankings across the web. Google is constantly tweaking their algorithm and releasing updates on an almost monthly basis but named updates are relatively rare.
The first of these two updates was Google Panda. It was released on February 23rd, 2011. Panda had an impact on around on over a tenth of Google’s total results, which may seem small until you consider the millions of sites on Google. The update targeted what Google saw as low quality sites. Two of the main varieties affected were content farms and sites with thin content. Content farms are sites that accept user submitted content without any regard for quality. These sites sacrificed quality for quantity and Google punished them for that reason. Thin sites took a hit for for similar reasons. A thin site is one with pages that are short and few in number. Google prefers sites with more authority, filled with many in-depth articles rather than just a few short articles that barely skim the surface.
Google Penguin went into effect a little over a year later, on the 24th of April, 2012. Immediately SEO professionals began to notice the difference. The new update targeted what many call black hat SEO techniques. Put simply these are advertising methods that violate Google’s guidelines. Any and all sites that Google saw as attempting to manipulate its ranking system were punished. A prime example of a forbidden technique is keyword stuffing, or filling on page content and meta-tags with keywords. These sorts of methods have nothing to do with user experience, sometimes even making sites harder to use, instead focusing on gaming Google’s system. Another example is duplicated content, used to get extra links out of every piece created for the web. Sites using these and other black hat techniques all took a hit as Penguin was released, with around 3% of sites being affected. Once again, small on a grand scale but the results were still felt in the SEO world as many came to rely on these sort of tricks.
These two updates are just two of the most recent and important changes that Google has made to the way it ranks sites. There have made changes like these throughout Google’s entire history. Those working in the SEO field have always had to adapt to Google’s demands. After all, Google has the highest worldwide share for any search engine. For most people Google is the search engine, not just one out of many. If you want to be relevant you have to go along with what Google wants. Some people still think these updates were unfair but as a whole most sites made it through fine.
The biggest lesson is that true SEO company success must be based on creating great content and promoting it acording to Google’s wishes. Cheap tricks do not create lasting results.. Google is all about promoting the sites that provide the best information and products for their users. No one knows for sure what the next major Google updates will change but we can safely assume that they will punish some sites and promote others in the name of this ideal.
4 Things Your Website Tells About You
February 17, 2016
Your company website may not mean much to you; however, it is of great importance to your clients and other stakeholders. The website is the easiest way for your stakeholders to get in touch with you and get a grasp of who you are and what you hope to offer. It is imperative that your company website is up to a standard so that it reflects the true quality of your company.
Your work ethic
One look at your website can tell how committed you are towards the work you do. A sloppy, unorganized website will indicate that the company behind it doesn’t really care about its own brand identity. A website that isn’t user friendly will portray the company to be one that is hard to work with. A website that doesn’t let its clients get in touch with the company will imply that it isn’t a very accessible one. Therefore, if you are hoping to attract more clients through your website, you may want to contact a Pattaya web design and get your site in order.
How progressive you are
There was a time when having a website or a Facebook page indicated that a company was progressive and technologically advance. The situation is extremely different at present. In order to be recognized as a progressive brand, one can’t simply have a website, but a website that puts them above the rest. That is why it is important to work with a web design Pattaya agency that has the skills to make your website the best it can be.
How much you care about your customers
When any of us visit a website, we find ourselves having a lot of unanswered questions. Most websites have a FAQ section that targets most of these questions. At the same time, they give their clients the option of writing to them regarding any issue. This will give your customers the idea that you are willing to help them out. Additionally, if you create a system with the help of facebook remarketing to respond to the queries of your clients in real time, you will be sure to impress them.
The transparency of your company
No website looks good if it gives too much or too little information. The content of your website should be well balanced to address the interest of your customers without revealing too much information. A website that only gives very limited details regarding the services it offers may seem to lack transparency, while a website that displays every little detail without any filtering may seem to lack professionalism. Therefore, you need to be careful about the nature and amount of the content that you publish on your website.
Digital Marketing Campaign Can Grant You Success
December 8, 2015
There’s no doubt that digital marketing is definitely an avenue that must be included in any business strategy in the modern age. From the powerful platforms involved in social media, to the on-the-go convenience of mobile interactivity – on-trend strategies must include all of the right digital marketing elements to ensure brand messages are heard over the inundation of online noise. For those who still choose to ignore the online revolution altogether, losing audience attention is inevitable. Here’s a few reasons why investing in digital marketing can guaranteed business success.
(Almost) gone are the brick-and-mortar days
Physical retail stores are slowly becoming phased out, as retailers switch to online shopping platforms to sell their products and services. It’s convenient, instant and now highly secure – why wouldn’t consumers choose to access goods they are interested in, whenever, wherever? No need to visit the local mall or endure the crowds of those all after the same thing. Digital marketing these days means anyone can open up shop on the good, old web…and reap the benefits.
Digital marketing evens out the playing field
Once upon a time, it was extremely hard for smaller businesses to compete with industry giants. These days, online marketing allows for the underdogs to give it their best shot and attract audiences by targeting them through strategic formats. With an abundance of resources available – such as the choice to outsource SEO to specialists or http://www.seocompanysingapore.com/seo-resellers/ – there’s a huge potential for success to come of the little players in the game.
The hip-pocket is definitely happier
By cutting out traditional marketing methods, businesses have been able to save up to 40% through more cost-effective promotional services. Better yet, digital marketers are able to shift different aspects of their budget towards other online methods, allowing them to create more effective streams of revenue. Not sure where to start? Get in touch with our specialists to find out how we can leverage your success through effective digital marketing.
Advantages Of Using Google Adwords
November 18, 2015
Google AdWords is a famous online advertising system that is being used by many organizations – both private and public. It is one of the most productive e-marketing programs in the current market since it enables businesses to reach new customers very quickly. If you ask why this particular platform is different and more productive to any other in the web, here is your answer.
Advertising at the Right Time
Your company advertisement will be displayed in a place where there is already a demand for the product. For instance, if you are selling electronic gadgets, you can be assured that thousands of people seek the search engine’s help to buy such products online. Thus, there is no need to look for customers in this case, since they are on the look for you. Moreover, you will get the flexibility and choice to decide where exactly your advertisement appears with in SEO packages. For example, you can advertise on a particular geographical area of a website according to your preference.
More Control over the Budget
Contrary to popular belief, advertising on Google AdWords is not a bad financial investment. This is ensured through the Pay-Per-Click (PPC) system. Through this system, you will only be charged when someone clicks on the advertisement and visits your website, not every single time it appears. Moreover, there are many other bidding options that you can choose from. This way, you will be able to choose a system that suits your business not vice versa.
Most companies fail to follow up on the effectiveness and performance of their online advertising systems. Though this is their fault, it usually occurs because the advertising tool used does not provide feedback on performance. This will not occur when you use Google AdWords lower cost, since the system provides the clients accurate analytics of the performance of the advertisement. You will be able to see how many customers are viewing your website, what they are looking for and where they are from. Such information can be used to build a stronger marketing platform for future research.
You will experience the best customer service which will not be offered by any other search engine facility. Not only does this systems gives you the liberty to make your own demands and requests, it also offers various deals, such as the PPC, to serve organizations with various financial affordability ranges. Furthermore, it does not just advertise your website, but also makes improvements and edits to increase conversion rates.
The initiation of the procedure is quite simple and it is possible for you to halt the advertising campaign temporarily during a financial crisis as well. This no strings attached relationship is everything an online entrepreneur could ask for from an advertising program.